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Outlet Logo for AVANI Seychelles Barbarons Resort & Spa

17 November 2014
Graphic Design, Logo Design

We were recently tasked with preparing a set of logos for three food & beverage outlets at the new AVANI Seychelles Barbarons Resort & Spa.  The first of the three logos was for their lobby bar/lounge named Gravity.

Needless to say, there’s a lot that can be associated with the word “gravity” so it was fun coming up with a range of designs that would in some way relate to the word.  Ultimately though, we wanted to focus on “gravity” as a force of attraction, i.e. a place where guests would be drawn to (or gravitate towards) and also a place where people meet (get together).

Here’s a look at the final logo that was chosen.

logo-Gravity-color

Gravity logo: full color version

logo-Gravity-full-set

Gravity logo: set with color, monochrome and reversed versions

Just a few of the other options that were ultimately rejected are shown below:

logo-Gravity-alt

Rejected options

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