We were recently tasked with preparing a set of logos for three food & beverage outlets at the new AVANI Seychelles Barbarons Resort & Spa. The first of the three logos was for their lobby bar/lounge named Gravity.
Needless to say, there’s a lot that can be associated with the word “gravity” so it was fun coming up with a range of designs that would in some way relate to the word. Ultimately though, we wanted to focus on “gravity” as a force of attraction, i.e. a place where guests would be drawn to (or gravitate towards) and also a place where people meet (get together).
Here’s a look at the final logo that was chosen.
Just a few of the other options that were ultimately rejected are shown below: